Mega Mega is launching a new jewelry brand incubator for 2025!
We are looking for the next generation of jewelers. Join us on this year-long journey to accelerate your brand and sit alongside some of the top names in the industry. This program is accepting a limited number of participants, so secure your spot today.
Participating brands will receive:
2 private consulting sessions with Co-Founders Meghan and Lauren and 30 hours of group seminars.
The Mega Mega Brand Audit: a complete Brand Audit of your collection and all digital channels by Meghan, Lauren, and the Mega Mega team.
Access to social media content packages only available to MMP brands.
Access to Guest lecturers - learn from top marketers, journalists, buyers, and influencers in the jewelry industry.
& more!
Cost: $5500 for early bird sign ups in December. $6500 for Standard Pricing in January. Monthly payment options available through Klarna.
Dates: Deadline for sign up is January 17th, 2025. Program begins January 21st, 2025.
Access the ultimate training program for jewelry brands who are ready to grow
The Mega Mega Incubator was designed to give jewelry brands the exact strategies used by leading jewelry brands, so that you can go from simply running the business to watching it scale and flourish.
WHY we created the Mega Mega Incubator
In the jewelry industry, navigating brand growth can feel overwhelming. From finding the right audience to mastering sales and marketing strategies, many designers struggle to scale their businesses without the right tools and guidance. We created the Mega Mega Incubator to bridge that gap. After years of working with emerging brands, we saw a clear need for a program that offers not just strategies, but also the community and mentorship required to thrive in a competitive market.
This isn’t just another training program—it’s a movement to empower jewelry designers with the knowledge, connections, and actionable steps to take their businesses to the next level. Our mission is to help you stop being stuck in the daily grind and start building a sustainable, scalable brand.
The Incubator combines over 20 years of expertise, real-world insights, and a proven framework for success. Whether you’re just starting out or looking to refine your approach, this program is designed to give you clarity, confidence, and tangible results.
Your path to jewelry business transformation
From Uncertainty to Clarity
This program aligns you with the core principles of jewelry brand growth—Sales, PR, and Social Media. Gain insider knowledge to demystify the industry, empowering you to intentionally decide where and how to market your products for maximum impact.
From Isolation to Community
Build a strong network of supportive peers and industry leaders. Whether you’re a fine jewelry designer or fashion brand founder, this program fosters connections that inspire collaboration and growth across every stage of your business.
From Distraction to Confidence
Reignite your focus and unlock new insights into the challenges and opportunities of the jewelry industry. Learn to filter out daily noise, prioritize your goals, and access top-tier expertise to move forward with certainty and direction.
The Mega Mega Incubator: Redefining jewelry brand growth with unmatched support and resources
30 hours of group seminars and Q&A + 2 hours of individual consulting
Each session includes a one-hour lecture with Meghan and Lauren, followed by 30 minutes of interactive Q&A for personalized advice. Specialized Mega Mega team members also provide targeted expertise in Sales, PR, and Social Media, equipping you with the tools to grow your brand.
Complete audit of your jewelry brand
The purpose of the audit is to assess the consistency and effectiveness of your brand messaging across all digital channels. We want to make sure your company’s brand remains relevant and valuable and stays true to its strategic core. This is how we will do our best work together and begin effectively leveraging your brand from day one!
Student message board & online community
The Incubator wraps up with an opportunity to share your work and gain valuable feedback from peers. You’ll leave with actionable, ready-to-use plans for growth and the contact information of fellow participants to continue building connections and mutual support.
Participatory guest workshops
Throughout the program, guest lecturers will share expertise through interactive workshops, helping you apply lessons to your business. VIP guests include jewelry press, top retail buyers, influencers, production managers, marketing experts, and more!
Resources, worksheets, & more
All materials will be shared via The Vault, our exclusive platform for easy access to resources. You'll receive worksheets, tools, and two assigned books to enhance your understanding of sales, PR, and social media, helping you make meaningful progress.
Lectures and workshop recordings
All sessions of the program will be recorded and accessible for one year following the program. This allows you to revisit key lessons and workshops at your own pace, ensuring you can fully absorb and apply the knowledge to your business.
Participating Incubator jewelry brand roster
As part of the program, you’ll be provided with a full roster of all the other jewelers attending, with the hopes that students will connect and cultivate community. This roster serves as a valuable networking tool, helping you build relationships and foster collaborations that can extend beyond the program.
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Behind the Mega Mega brand
Mega Mega Projects was founded in 2012 by Meghan Folsom and Lauren Abend. Before starting the agency, Meghan and Lauren each worked on opposite sides of the industry: Meghan in editorial and styling, and Lauren in retail and buying.
Mega Mega began as a way for the two founders to use their experience working for top media publications and brands to support new designers. In 2012, independent brands became more lucrative due to the burgeoning world of ecommerce and a thriving independent retail landscape. Meghan and Lauren, both young creatives living in Brooklyn, were deeply immersed in the downtown NYC designer scene.
When they first started their agency, Mega Mega had the freedom to work with any brand simply because Meghan and Lauren loved the jewelry. Now, as the company has grown, the Mega Mega team has expanded to include a team of industry professionals and a premier showroom location in Soho. As the costs of running the business have increased, so has the cost of entry for clients. This has sometimes distanced Meghan and Lauren from one of their true passions: supporting emerging jewelry designers who need their help the most. The Vault by Mega Mega is a way to change that, allowing the founders to return to supporting new brands in a holistic and intimate manner.
What we'll cover:
Aligning Your Creative Vision with your Goals
Developing a Marketing Strategy on Any Budget
How to Price Your Jewelry in Today’s Market
Navigating the Consignment Process
PR: What Matters Most in PR Today
Essential Social Media Strategies and Timelines
Email Marketing Essentials
How to Elevate and Refine your Brand Identity
Building Influencer Partnerships and Celebrity Seeding
Effective Approaches to Wholesale Expansion
Defining Your Customer and Target Audience
Wholesale and Direct-to-Consumer Strategy
Inside Major Department Stores
Building Customer Loyalty
How to Use PR and VIP to Leverage your Brand
Successful Paid and Organic Social Media Tactics
Visual Merchandising and Packaging
Analysis of the Trade Show Market
Crafting a PR Pitch - Who, What, When, and How
How to Create Impactful Social Media Content
Who this program is designed for:
This course is designed for jewelry businesses at any stage—whether you're selling wholesale or directly to consumers. You can join as an individual or bring along your business partner or leadership team.Ideal participants are driven founders and managers who are ready to take control of their brand’s success.
If you’re committed to long-term growth, open to strategic thinking, and eager to reflect on your business and refine your goals, this program is for you.
This isn’t a quick fix — it’s a transformative journey toward purposeful, sustainable growth, tailored to help you thrive in the competitive jewelry industry.
UNLOCK your brands full potential
Payment due in full or in monthly payments via Klarna.
See why our clients love the Mega Mega learning experience
Start building the jewelry business that you've always envisioned
The 2025 Mega Mega Incubator is your chance to access expert strategies, hands-on guidance, and a supportive community tailored for jewelry businesses. Whether you're looking to scale, refine your approach, or connect with like-minded entrepreneurs, this program is your next step toward predictable, sustainable growth.
These are the questions we get asked
How do I know if it’s the right time for me to take this program?
This program is designed for jewelry brands at any stage but is incredibly impactful for those actively growing in their first 0-3 years. It’s ideal if you're looking to gain traction and expand your brand’s presence.
How do I know if it’s the right program for me?
If you're ready to learn about the business side of jewelry, grow your network, and apply high-level strategies, this is for you. It’s a hands-on program that requires commitment to maximize the outcomes.
What if I’m a solo jewelry designer without a team?
The program suits solo designers, independent creators, and small teams alike. You don’t need a large operation to benefit—just a passion to grow.
Will sessions be recorded if I can’t attend live?
Yes, all sessions are recorded and available to access for up to one year after the program ends so that you won’t miss a thing.
Can my team join, too?
Absolutely! Additional team members can participate for an additional $1250 per team member.
Will this program be offered again?
This boot camp is offered once a year. The next opportunity will be in January 2026, building on the foundations laid in this year’s course.
Is this program suitable for start-ups or emerging brands?
Yes! We define start-ups as product-based companies on a growth journey. This boot camp helps brands navigate industry complexities, whether new or scaling.
Do you provide scholarships?
Currently, scholarships are not available for this program.
What topics will be covered?
Here’s what you’ll learn:
PR: Influencer partnerships, media pitching, holiday strategy, and more.
Sales: Retail expansion, consignment, trade shows, and industry trends.
Social Media: Organic and paid strategies, content creation, and platform insight
What is the refund policy for the program?
All fees are non-refundable.
JOIN THE MEGA MEGA INCUBATOR
Realize the full potential of your jewelry brand
Step into a program designed to empower jewelry brands like yours to reach new heights. The Mega Mega Incubator offers hands-on guidance, proven strategies, and direct access to industry experts who’ve paved the way for success. Gain actionable insights, foster valuable connections, and develop the confidence to position your brand for sustainable growth. This is your opportunity to take control of your future and build the business you’ve always envisioned.
Limited spots available – secure your place today!